Position Title: Market Research Analyst

Department: Marketing and Branding

Reports to: Director, Marketing and Branding

Position Summary

The Market Research Analyst is responsible for the planning, prioritizing, designing, implementation, analysis and integration of primary and secondary market research in support of the SOA strategic plan and initiatives. The incumbent is responsible for selecting the appropriate research methodology and supporting techniques to meet the defined business objective, develops or assists in the development of the research instrument and ensures the successful execution of the fieldwork. Upon completion, the Market Research Analyst reviews the collected data, author's reports and makes business-oriented recommendations to members and key stakeholders.

Core Responsibilities

(The core responsibilities for this position are listed below. Responsibilities associated with this job may change from time to time in accordance with the SOA's business needs. Therefore, the incumbent may be required to perform additional responsibilities from those set below.)

1. Work with members and staff to identify appropriate market research in support of the Society's ongoing assessment of member, candidate and employer needs and prioritize those needs into an annual plan of work within the context of SOA strategic priorities.
2. Responsible to plan and formulate each research project including but not limited to scope, objectives, proposed outcomes, application(s) of the findings, research costs, and resource requirements.
3. Manage concept, design and fielding of market research projects and coordinate research with outside research vendors as necessary.
4. Lead the development of a secondary research data–mining framework, leveraging information already contained within the Society's databases.
5. Collaborate with members and staff in the analysis of market research results and use those results to inform and further the strategic initiatives of the Society.
6. Serve as an advocate to the leadership and members on the need to regularly collect and consider market perspectives in the development of programs, products and services.
7. Work collaboratively with the Managing Director, Strategic Management in support of the Society's strategy management and initiatives including research for the Issues Advisory Council, strategic Action Teams and Board of Director backgrounders.
8. Manage and recommend sampling strategies to be used on any market research.
9. Collaborate with members and staff in the development and implementation of an Employer Advisory Council.
10. Serve as the principal spokesperson to the Society on key market research and subsequent results.

Qualifications/Skills

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Requires a Bachelors degree in marketing, statistics or a related analytical field; or equivalent years of experience.

Requires a minimum of seven (7) years of progressive market research experience and a demonstrated ability to lead coach and direct people.

Knowledge of market research principals and processes, including but not limited to scoping, defining objectives, research design, sampling, data collection and data analysis.

Requires intermediate to expert level knowledge of Microsoft Office software.

Proven ability to understand, interpret and communicate both quantitative and qualitative market research results.

Ability to develop a new role and be proactive in identifying market research applications.

Ability to work with limited direct guidance and comfort with ambiguity and change.

Ability to travel a minimum of 30%

Critical Success Factors

• Requires strong verbal (including a comfort level with public speaking) and written communication skills
• Strong aptitude for establishing and maintaining interpersonal relationships
• Ability to coordinate and/or lead multiple projects simultaneously
• Experience and ability to manage resources in a matrix/cross–functional organization
• The capacity for creating, identifying, and capitalizing on opportunities.
• Requires walk–in credibility with SOA/Section and staff leadership. Incumbent must have a deep understanding of market research and best practices
• Requires a strong business acumen and ability to conceptualize and build market research as a credible function within the organization. This includes an understanding of the role, purpose and application of market research in the development, refinement and evaluation of programs, products and services.
• Ability to work collaboratively across the organization to build and manage a market research program.
• Strong, demonstrated belief in the importance of understanding the marketplace and applying those understandings to strategy formulation and solution development.
• Willingness to serve as an advocate for a market–focused approach to planning and operations.

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