2023 Life Meeting - Session 10G: Is Life Insurance 'Trending' With Millennials? 8.23.23 Recording

Over the past three years, we have seen technology take hold of consumerism, becoming the key operational component to remaining competitive in an increasingly digital marketplace. In the insurance sector, today's consumers want digital, personalized solutions for all of their needs, and they are willing to offer up personal information in exchange for more personalized coverage that is based on their behaviors and lifestyle choices. If insurers want their products to be recognized as an essential in the virtual 'wallet' of Millennial consumers, they must re-assess their digital service strategy with an emphasis on customer service and rewarding the consumer. Participate in this session to explore consumer trends in the life insurance industry. You can also join the discussion about the key facets of a successful digital solution, based on the digital service strategies of current market makers who have capitalized on the boom of custom apps, social media sites and other digital distribution channels to market their products to Millennials.