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Avoiding Common Marketing Mistakes In An Internet World
world. The article reviews the 7 deadly sins of direct marketing. Marketing and distribution; <!-- ... InstanceBeginEditable name="Header" --> News Direct – Number 56 | June 2007 <!-- InstanceEndEditable ...- Authors: Warren A Hunter
- Date: Jun 2007
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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You’ve Sent Mail
You’ve Sent Mail You’ve Sent Mail by Robert E. Winawer from NewsDirect Newsletter, January 2002, ... January 2002, Issue No. 39. A short article about direct response marketing. Acquisition expenses; 25942 ...- Authors: Robert E Winawer
- Date: Jan 2002
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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Quantitative Marketing for Actuaries
Quantitative Marketing for Actuaries This article is an overview of an SOA seminar on ... and other quatitative approaches for evaluating direct marketing programs. Marketing and distribution;Predictive ...- Authors: Jay Jaffe
- Date: Jan 2001
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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A Search Engine Primer
A Search Engine Primer This article explains Search Engine Marketing SEM and how it ... SEM and how it can be a key part of an effective direct marketing strategy. E-commerce;Marketing and distribution; ...- Authors: Noel Atkinson
- Date: Jan 2005
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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Lamentations and Possibilities
Lamentations and Possibilities This ... article discusses the differences between insurance direct marketers and actuaries and the similarities on ...- Authors: Don Jackson
- Date: May 2004
- Competency: External Forces & Industry Knowledge; Relationship Management
- Publication Name: News Direct
- Topics: Actuarial Profession; Life Insurance>Marketing and distribution - Life Insurance
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Mail with Attitude to Maximize Marketing ROI
Mail with Attitude to Maximize Marketing ROI This article summarizes a presentation for the Professional ... PIMA discussing the need to better understand the direct marketing customer in order to be successful.- Authors: PETER BENNETT STEIN, Sandy McCray
- Date: Jan 2005
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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Promotional Cards: An Old Dog Learns Some New Tricks
Promotional Cards: An Old Dog Learns Some New Tricks This article discusses Promotional ... how they have become an integral part of so many direct mail marketing programs, and how new technology ...- Authors: Bill Spink
- Date: Sep 2004
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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You’ve Sent Mail
You’ve Sent Mail This article is a short summary of an essay on using microeconomics ... microeconomics and Embedded Value concepts in evaluating direct marketing programs. Acquisition expenses;Embedded ...- Authors: Robert E Winawer
- Date: Jun 2001
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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Agent Lead Generation: Evolving Technology in an Evolving Market
Agent Lead Generation: Evolving Technology in an Evolving Market This article discusses agent-driven ... Evolving Market This article discusses agent-driven direct mail marketing, the economics of this approach ...- Authors: Peter Stein
- Date: Sep 2005
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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Selling Insurance Online: Everything Old Is New Again
Selling Insurance Online: Everything Old Is New Again This article discusses the ... online insurance sales and how it is another form of direct marketing. E-commerce;Marketing and distribution;Online ...- Authors: Kevin McKenna
- Date: Sep 2004
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance