Description: This is an article about The 5th Annual Forum's Institutional sponsored by the Society of Actuaries, LIMRA, Target Marketing magazine, Best's Review, and "Insurance Newscast." From News Direct, June 2007, Issue No. 56.

Description: This is the third and final installment of an article about using microeconomics and the concepts of embedded value to better manage and understand the profitability of direct marketing programs. The article illustrates how traditional asset share calculations are not appropriate in this case.

Description: This is the second installment of an article about using microeconomics and the concepts of embedded value to better manage and understand the profitability of direct marketing programs.

Description: This is a summary of survey responses from a News Direct survey. From News Direct, January 2008, Issue No. 57.

Description: News Direct 2016 Issue Number 72 • MAY 2016

Description: Editor's Note from News Direct, January 2005, Issue No. 49.

Description: This article states that the 40/40/20 rule, 40 percent to proper audience selection, 40 percent to the product or offer, and 20 percent to creative strategy and execution, still applies in an internet world. The article reviews the 7 deadly sins of direct marketing.

Description: Recap of the PIMA 2004 Annual Meeting. From News Direct, January 2005, Issue No. 49.

Description: Updating relevancy of accidental death insurance for seniors

Description: Editor's Note from News Direct, September 2005, Issue No. 51.