Description: This article takes a look at direct response marketing the associated costs, and the tools necessary to start building a company’s presence in this developing market.

Description: This article looks at trends in direct marketing with an emphasis on new technology for the internet and software for Straight Through Processing.

Description: This article presents the mathematics for evaluating direct marketing test programs.

Description: Presented at October 1985 Annual Meeting. This session discussion is about marketing opportunities, marketing techniques, product selection and design.

Description: News Direct May 2015, Issue 70

Description: This article examines the shared challenges for primary writers and reinsurance including the older population, marketing, admin expenses, and regulations. Article from The Actuary, Volume 24, Issue 4

Description: This is the table of contents for the News Direct newsletter, June 2007, Issue No. 56.

Description: The Mortality Improvement Survey Subcommittee of the Society's Committee on Life Insurance Mortality & Underwriting Surveys has completed its report on the results of a survey to examine mortality improvement practices with respect to life insurance pricing in both the US and Canada. A few questions were asked about functions other than pricing.

Description: The SOA provides information about the actuarial career path in health care and predictive analytics. Throughout 2016, we will share more about actuaries who are tackling some of the industry's biggest challenges and hear from top employers in healthcare analytics.

Description: This article covers measurement of key actions by presenting an approach to the analysis of direct-mail insurance solicitations.