Description: This is the table of contents for NewsDirect, January 2008, Issue No. 57.

Description: This article provides a contemporary perspective of direct-to-consumer, defines what it is, and offers several considerations for D2C strategies.

Description: Presented at October 1985 Annual Meeting. This session discussion is about marketing opportunities, marketing techniques, product selection and design.

Description: This article presents the mathematics for evaluating direct marketing test programs.

Description: This is the table of contents for the News Direct newsletter, June 2007, Issue No. 56.

Description: The Mortality Improvement Survey Subcommittee of the Society's Committee on Life Insurance Mortality & Underwriting Surveys has completed its report on the results of a survey to examine mortality improvement practices with respect to life insurance pricing in both the US and Canada. A few questions were asked about functions other than pricing.

Description: A survey of 20 major life and health insurance entities, engaged in direct response business was conducted by Kiran Desai to understand the current status of the business and strategic thinking in the industry.

Description: This paper is a theoretical examination of the structure of the property-casualty insurance industry using economic theory to compare companies with agency distribution versus direct distribution. The purpose of the paper is to justify the existence of both types of distribution systems in equilibrium.

Description: From a panel discussion session at the Spring regional meeting of the Society of Actuaries held in Atlanta, Georgia, May 24-25, 1999 Panelists discuss two of the measurements actuaries are using to evaluate direct response products: customer lifetime value and embedded values.

Description: This article looks at the attitudes of insurance companies toward using technology for assisting in sales and marketing of insurance.