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  • Risk Perception and Life Insurance Sales: Lessons From COVID-19

    the pandemic[1], the MIB Life Index[2] shows that U.S. life insurance application activity rose 4 percent ... however. Early in the pandemic it became clear that mortality risk rose exponentially with age[5]; the risk ...

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    • Authors: Matt Battersby
    • Date: May 2021
    • Competency: Communication; Strategic Insight and Integration
    • Publication Name: News Direct
    • Topics: Life Insurance>Marketing and distribution - Life Insurance
  • Talk to Me: How Personalized Persuasion Could Enhance Protection Offerings and Reduce Underinsurance

    example, using credit-based scores to predict mortality or lapse likelihood may provide a more sophisticated ... by digital technologies. For example, the U.K.’s National Health Service (NHS) has been trying to ...

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    • Authors: Matt Battersby
    • Date: Jul 2018
    • Competency: Communication>Persuasive communication; Leadership>Influence; Strategic Insight and Integration>Influence decisions; Strategic Insight and Integration>Strategy development
    • Publication Name: Reinsurance News
    • Topics: Economics>Behavioral economics