Description: This presentation is a panel discussion from the 1991 Annual Meeting of the Society of Actuaries, held October 20-23 in Toronto. Panelists share recent success stories and emerging opportunities using direct marketing techniques to profitably grow business. They discuss developing market-driven databases, applying the integrated marketing concept, marketing with individual specific consumer information, development of new market niches, and customized product offer design. Discussion from participants is included. From the Record of Society of Actuaries, Volume 17, No. 4B.

Description: 1992 SOA Regional Meeting, Chicago. This discussion is about direct marketing growth in the 1980s, sustaining the growth in the 1990s, regulatory constraints in the 1990s, impact of continuing production cost increases, new product designs, and declining response rate.

Description: Presented at April 1985 Spring Meeting. This session discussed: Target Markets - true third party, fictitious trust, individuals, Media - mail, television, periodicals, Product choice and design.

Description: Presented at October 1986 Annual Meeting. This session discussion is about recent trends in direct response marketing. This discussion will be led by two prominent direct response marketing professionals. Their initial remarks will provide a contrast of the growth strategies of a large established direct response company with those of a smaller, more recent entrant into this increasingly competitive market.

Description: Discusses the purpose, membership, and many activities of the Non-Traditional Marketing Section, which was formed in 1984.

Description: Feature article discussing how to bring value to clients seeking reinsurance.

Description: This session discussion is about term insurance developments, product design trends, AIDS considerations, reinsurer's support or lack thereof, recent statutory developments and nontraditional term products. From Record of the Society of Actuaries Vol. 15, No. 3B.

Description: 1993 SOA Spring Meeting, Boston. This session is about the marketing front, including demographic trends, impact on products, market research, market segments and distribution.

Description: This session from the 1995 SOA Boston Meeting covers the key drivers of profitability and measuring performance and profitability of the agency distribution business, particularly the captive agency channel. From the Record of the Society of Actuaries, Vol. 21, No. 4a.

Description: In session 74OF of the Montreal Spring Meeting panelist discuss the overall structure of management of corporate risk, including asset/liability management. From the Record of the Society of Actuaries, Vol. 23, No. 2.