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Marketing Trends - Smaller Companies - Mass Marketing
persons insured under group plans, policies sold by direct mail, credit card, and newspaper-advertised coverages ... income can be sold on a widespread basis through direct mail or newspaper advertising. Other forms of ...- Authors: William H Aitken, Harold W Black, William J Bryan, John C Burns, Anthony J Houghton, John M Loftis, Chandler L McKelvey, Anna M Rappaport, Harold E Ruck, Richard W Ziock, William R Battle
- Date: Apr 1969
- Competency: External Forces & Industry Knowledge
- Publication Name: Transactions of the SOA
- Topics: Health & Disability>Disability insurance; Life Insurance>Marketing and distribution - Life Insurance