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A Tale of Two Values: Direct Response Insurance
A Tale of Two Values: Direct Response Insurance From a panel discussion session at the Spring regional ... the measurements actuaries are using to evaluate direct response products: customer lifetime value and ...- Authors: Jay Jaffe, Ben Lutek, Robert Moser, Robert E Winawer
- Date: May 1999
- Competency: External Forces & Industry Knowledge>External forces and business performance; Technical Skills & Analytical Problem Solving>Process and technique refinement
- Publication Name: Record of the Society of Actuaries
- Topics: Annuities>Marketing and distribution - Annuities; Annuities>Pricing - Annuities; Life Insurance>Pricing - Life Insurance; Life Insurance>Marketing and distribution - Life Insurance