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Digest: Marketing Trends
Digest: Marketing Trends This discussion looks at steps insurance companies take to regain a greater share of the available savings dollars, developing trends toward a separation of the insurance ...- Authors: Elmer R Benedict, Harold J Brownlee, John F Ryan, Dean A Wahlberg, Christopher H Wain, Arnold Brown, Victor E Henningsen, Richard M Sellers, Harold R Lawson, Edward Ruse, Frederic P Chapman, Stanley W Boyle, Melvin C Pryce
- Date: Jun 1961
- Competency: Strategic Insight and Integration>Strategy development
- Publication Name: Transactions of the SOA
- Topics: Annuities; Life Insurance