Description: This paper explores the use of linear programming as a tool to guide policyholders in getting the most value out of their combined insurance and investment programs. Concentrating on flexible premium universal life within the tax environment of the United States, several linear programming models are developed that can be used at the point of sale, to select the most cost effective policy from those available in the marketplace, and after issue to maximize the present value of future cash flows on the policy of an insured who is in ill-health. From Actuarial Research Clearing House 1991, VOL. 3.