Description: This article covers measurement of key actions by presenting an approach to the analysis of direct-mail insurance solicitations.

Description: This discussion at the SOA 1968 Philadelphia Regional Meeting looks at research on agency operations and actuarial involvement.

Description: This article is a summary of a session at the SOA 1997 Annual Meeting that focused on opportunities for selling insurance and annuities through banks.

Description: This session from the 1983 SOA Spring Meeting discusses distribution systems including alternative and supplementary types of distribution systems.

Description: This article discusses the changes in the marketing and distribution of lindividual life and annuity products. It highlights new distribution channels including banks, broker dealers, wirehouses and the Internet as well as fee-for-service financial planning.

Description: This session at the SOA 1990 Hartford Spring Meeting looks at the considerations in designing field compensation plans including New York vs. non-New York issues and levelized commissions.

Description: This article looks at the question, Should the direct mail marketer sell products until the point at which the cost of the NEXT sale exceeds the marketing allowance for the product or until the point at which the AVERAGE cost of all sales exceeds the marketing allowance for the product?

Description: Panel of session 56PD of the New York Annual Meeting examines a range of issues surrounding bancassurance from both the insurer's and the banker's perspective. From the Record of the Society of Actuaries, Vol. 24, No. 1.

Description: This 1980 session was about the various distribution systems, trends in market share, relative costs, differences, major advantages and disadvantages of each, and the way in which these systems will be affected by change.

Description: Head of a full-service wholesaling company discusses marketing insurance products through stock brokerage firms, banks, and broker-dealers. From the 1988 Record of Society of Actuaries, Vol. 14, No. 2.