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Direct Marketing: Part 1—Analysis of Solicitations
Direct Marketing: Part 1—Analysis of Solicitations This article covers measurement of key actions by presenting an approach to the analysis of direct-mail insurance solicitations. Marketing and ...- Authors: H Lund
- Date: Apr 1999
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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Insurance Brokerage Fee Income Among Bank Holding Companies In 2008
Insurance Brokerage Fee Income Among Bank Holding Companies In 2008 Discussion of what bank holding companies earned in insurance brokerage fee income in 2008. Marketing and distribution; ...- Authors: Michael D White
- Date: Sep 2009
- Competency: External Forces & Industry Knowledge>External forces and business performance
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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Incoming Chairperson's Message
Incoming Chairperson's Message News Direct chairperson's column discussing recent activities, future plans, and the new officers of the Marketing and Distribution Section of the Society ...- Authors: Andy Ferris
- Date: Jan 2010
- Competency: Professional Values>Practice expertise
- Publication Name: News Direct
- Topics: Actuarial Profession>Professional associations; Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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A Database Marketer’s Dilemma: When To Stop Marketing?
A Database Marketer’s Dilemma: When To Stop Marketing? This article looks at the question, Should the direct mail marketer sell products until the point at which the cost of the NEXT sale exceeds ...- Authors: Jay Jaffe
- Date: Jan 2000
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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Long-Term Customer Value Not Just Policyholders
Long-Term Customer Value Not Just Policyholders This article discusses ideas for a long-term Customer Value Program. Marketing and distribution; 10046 4/1/1999 12:00:00 AM ...- Authors: Jay Jaffe
- Date: Apr 1999
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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Why Strategic Alliances?
Why Strategic Alliances? This article discusses the benefits of strategic alliances between companies in the insurance and financial services industry to improve product offerings and ...- Authors: RICHARD KATZ
- Date: Sep 2004
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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Interactive Voice Messaging: The Missing Piece of the Marketing Mix
Interactive Voice Messaging: The Missing Piece of the Marketing Mix This article describes the benefits of Interactive Voice Messaging IVM as part of a marketing program and how it can create a ...- Authors: Carol Ferrari
- Date: May 2005
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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Chairperson’s Corner
Chairperson’s Corner Chairperson’s column discussing the Marketing and Distribution Section initiatives. E-commerce;Life Insurance Marketing and Research Association=LIMRA;Marketing and ...- Authors: Andy Ferris
- Date: Sep 2010
- Competency: External Forces & Industry Knowledge>Internal forces and business performance; Strategic Insight and Integration
- Publication Name: News Direct
- Topics: Actuarial Profession>Professional associations; Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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Direct Marketing: Part 3
Direct Marketing: Part 3 Third in a series giving an overview of direct marketing. Marketing and distribution; 10063 1/1/2000 12:00:00 AM ...- Authors: H Lund
- Date: Jan 2000
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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Promotional Cards: An Old Dog Learns Some New Tricks
Promotional Cards: An Old Dog Learns Some New Tricks This article discusses Promotional Cards, how they have become an integral part of so many direct mail marketing programs, and how new ...- Authors: Bill Spink
- Date: Sep 2004
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance