1 - 1 of 1 results (0.28 seconds)
Sort By:
  • Talk to Me: How Personalized Persuasion Could Enhance Protection Offerings and Reduce Underinsurance

    Talk to Me: How Personalized Persuasion Could Enhance Protection Offerings and Reduce Underinsurance Understanding the true drivers of human behavior is essential if we are to capitalize on ...

    View Description

    • Authors: Matt Battersby
    • Date: Jul 2018
    • Competency: Communication>Persuasive communication; Leadership>Influence; Strategic Insight and Integration>Influence decisions; Strategic Insight and Integration>Strategy development
    • Publication Name: Reinsurance News
    • Topics: Economics>Behavioral economics