Description: This article discusses how your leadership style should vary depending on the person you are leading, the situation and goal. 4 syles of leadership are discussed.

Description: Principle #4: People make buying decisions based on emotion and justify these decisions with logic. To be influential, we need to take into account both logic and emotion. Of the two, emotion is a much more powerful motivating force. Unfortunately, too many people ignore the emotional component and focus solely on logic - neglecting what compels people to buy.